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About Roothread | Our Story & Mission
It began with a passion for crafting unique, personalized gifts. We have always sought designs that challenge creativity—drawing inspiration from nature, cityscapes, and life’s stories.
At Roothread, we turn inspiration into tangible art. We specialize in one-of-a-kind customizable sustainable streetwear designed to connect with people. Partnering with ethical producers in Canada, the UK, and the USA, we guarantee premium quality with 86% of orders fulfilled locally to reduce carbon footprints.
The Roothread Standard: Responsibility & Ethics
By choosing Roothread, you support the Circular Fashion economy. Conscious consumers are shifting away from fast fashion, and so are we. We prioritize traceable sourcing and fair labor, ensuring your style choices align with your values.
Our "Zero-Waste" Production Model
Sustainability isn't just a buzzword; it is our operating system. The fashion industry sends 85% of textiles to landfills. We are changing that with a strictly On-Demand model.
Why On-Demand Matters
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Zero Overproduction: We produce items only when you order them. No warehouses full of wasted stock.
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Eco-Friendly Printing: Our Kornit printers generate near-zero wastewater and use 30% less energy than industry standards.
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Non-Toxic Safety: We exclusively use Oeko-Tex™ certified vegan inks that are safe for children and the planet.
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Technology Meets Durability
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Direct-to-Garment (DTG): Ink is sprayed directly into the fibers of our organic cotton hoodies and tees, creating breathable, long-lasting prints that won't crack.
Sustainable Embroidery: We use Oeko-Tex™ certified threads for a premium, tactile finish that withstands frequent washing. (Link: Oeko-Tex Standards)
Premium Materials & Certifications
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Quality is sustainability’s best ally. We strictly audit our suppliers to ensure transparency. Over 70% of our collection is crafted from:
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Organic Cotton: Certified by GOTS (Global Organic Textile Standard) or OCS.
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Recycled Polyester: Certified by GRS (Global Recycled Standard) for circularity. (Link: Textile Exchange Standards)
Our Collective Green Journey
Sustainability drives every decision at Roothread. From our recycled-plastic packaging to our global reforestation projects, your purchase makes a tangible impact.
Explore Our Initiatives
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Plant a Tree Program: Learn how every order helps fund global reforestation.
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Sustainable Packaging: How we eliminate single-use plastics from our supply chain.